Pleasure to meet you!

Mag.a Sabrina Winischhofer 

Growing up amidst a true cultural and musical environment, I had multiple opportunities of opening and contributing to balls in Austria and around the world such as the Vienna Opera Ball, the Philharmonics Ball, the Techniker Cercle, and the Jägerball just to name a few. A grand success was the organization and moderation of the first Vienna Opera Ball in Beijing, bringing an essence of the Austrian culture and charm.

I also had the privilege of dancing in the performances of renowned musicians such as André Rieu which has given me insights into the artistry of classical dance and music.

My skills extend beyond event planning: I also share my knowledge about etiquette classes and essential social skills. My authentic understanding of Austrian culture adds depth to my teachings, going beyond the basics and delving into the intricate details of traditions and customs.

Dr. Adelina Shickova

My love for practicing etiquette has fueled my accomplishments and connections in both my career and networking pursuits. My path is the perfect example of how knowing etiquette can open doors, which education alone cannot.

Back in the days (Dec 1999) when I won the award in Physics organized by the Swedish Embassy and the Swedish Institute in Sofia, called “The mini Nobel Prize for students” I had to compete with Bulgaria’s elite students. The final rounds consisted of multiple interviews at the office of International Affairs, with his excellency the Swedish Ambassador and many other experts. After all the rounds were completed, I got the news that I have been selected for the award.

When I asked the Ambassador the question: “What made you choose me over the rest of the candidates?” he replied: “All finalists were very good, but you also knew how to behave”. At this moment, I didn’t fully grasp what he meant. I was focused on making my dream to travel and visit universities and scientific centres in Sweden come true. But he knew what was coming next: interviews with TV stations, magazines, newspapers, radio interviews, refined gala dinners and social events with politicians, celebrities, and socialites.

Knowing how to practice etiquette can truly open the doors to your dreams. And with more than 2 decades of experience I am here to help you succeed in yours!

Vision

A business world in which social excellence becomes the decisive competitive factor.

 Mission

We equip executives and teams in international companies with social excellence and cultural intelligence, enabling them to act with confidence and poise in any business context.

 Values

Expertise

Vienna Etiquette Society has extensive expertise and experience to pass on knowledge, methods and tools that demonstrably work, are well-founded and have been tested down to the last detail.

Integrity

We stand by our word. Every collaboration and decision is shaped by humanism and respect for people.

Individuality

Every programme is planned down to the smallest detail and tailored individually to the client, the audience and the context, building on tried-and-tested concepts.

Relevance

Content is drawn from many years of hands-on practice in international companies and
is continuously adapted to the business life of today and tomorrow.